Professional Summary
Director of User Experience with 15+ years of experience leading product design, scaling cross-functional teams, and executing digital transformations across enterprise platforms. A hybrid design executive who balances executive stakeholder strategy with hands-on technical craft, including active prototyping, UX architecture, and interface design. Proven track record of pivoting engineering-led organizations into user-centric models and deploying internal enterprise systems that support $5 billion in revenue.
Core Competencies
•Leadership & Strategy: UX Strategy, Building & Scaling Teams, Cross-Functional Alignment, Product Roadmap Prioritization
•Craft & Execution: End-to-End Product Design, Advanced UI/UX Architecture, Interactive Prototyping, Systems Design
•Research & Data: User Research Cohorts, Competitive Analysis, Analytics Integration, Design QA Processes
•Technical Frameworks: Design System Governance, Component-Based Architecture, HTML/CSS/JS, Emerging AI Workflows
Professional Experience
GoHealth | Director of User Experience | Feb 2018 – Present
•Strategic Transformation: Transformed a legacy, engineering-led organization into a high-maturity, product-driven model, embedding user research, design workshops, and rigorous design QA into the core delivery lifecycle.
•Financial & IPO Impact: Spearheaded end-to-end design strategies for core consumer and enterprise applications to meet public-market standards, directly preparing the digital product ecosystem for a successful Initial Public Offering (IPO).
•System Optimization: Engineered scalable, internal agent tooling workflows and design standards across web, mobile, and desktop systems, supporting high-volume transactional operations contributing to $5 billion in revenue.
•Enterprise Tool Modernization: Replaced fragmented legacy and external systems over a compressed 6-month timeline to launch a unified, in-house enterprise CRM platform; conducted user cohort testing, verified wireframes, and managed executive alignment.
•Data-Driven Iteration: Introduced advanced behavioral analytics into complex agent workflows, shrinking product friction identification and design-to-production deployment cycles from weeks down to days.
•Hands-On Team Scaling: Scaled a multi-tier design function while remaining actively embedded in day-to-day execution, directly producing high-fidelity interface layouts, component frameworks, and functional interactive prototypes.
STATS | Principal Product Designer | Dec 2016 – Feb 2018
•Design System Ownership: Built, deployed, and managed the organization’s foundational brand and multi-platform digital product design systems.
•Evangelism: Championed design thinking principles cross-functionally, aligning product management and engineering teams around user-validated design components.
Groupon | Senior Product Designer, Mobile | Dec 2013 – Dec 2016
•Mobile Architecture: Designed end-to-end user experiences for core consumer-facing native applications across iOS, Android, and responsive web platforms.
•Governance: Owned, scaled, and governed the centralized native iOS design guidelines across distributed product and engineering teams.
Boomerang | Senior UI / UX Designer | Oct 2012 – Dec 2013
•Acquisition Success: Guided end-to-end UI/UX architecture, visual identity, and front-end interface execution, driving significant platform growth that led directly to a successful acquisition by Groupon.
Billups Design | Senior Creative Designer, Partner | Jun 2007 – Oct 2012
•Enterprise Portfolio: Led creative direction, digital experience strategy, and brand ecosystems for premium global client portfolios, including Nike, Ferrari, Adidas, and Hyatt.
Technical Skills & Tools
•Design Platforms: Figma, FigJam, Sketch, Adobe Creative Suite
•Prototyping & Code: Framer, HTML5, CSS3, JavaScript (JS)
•Emerging Technology: AI-Assisted Research, Advanced Copywriting Gen-AI, Style Exploration Tools (Claude Design, Midjourney)
Education
Associate Degree in Arts & Sciences | Ohio University, June 200