Executive Summary
In December 2016, I was brought on by STATS to establish their foundational brand and product guidelines. Over 18 months, I helped mature their product culture and led the UX/UI design for STATS Edge—a high-density match preparation and scouting platform for professional soccer teams.

Key Achievements
Systemized UI: Built the company's first scalable product and interface design guidelines.
Pro Soccer Scouting: Designed high-performance dashboards tailored for elite soccer coaches and analysts.
Data to Insights: Transformed raw sports analytics into clean, highly scannable match-prep interfaces.

Guidelines & Application
Below is a sampling of the foundational UI guidelines developed for STATS, alongside their direct application within the STATS Edge software.

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